Fred+Davis+Wk7+Multimedia+Storyboard+Update



Fred,

Why is trialability not an attribute for helping your innovation to be adopted?

Jason

Jason, because news is primarily fact-based, there is very little, if any, room for innovation experiementation. This attribute is more geared for entertainment programs that often result in pilots before they hit the air. News programs, which are the focus of my multimedia innovation for this class, do not lend themselves to experimentation, except for whatever trial and error that occur in the planning process.

Thanks, Jason.

Fred

Fred Would the VP/Director of news provide input to the Executive Produces of news? You have a good mindmap going on. Val

Hi Val,

The VP/Director of News is responsible for the overall editorial content of news programming, with the executive producer as the second-in-command being reponsible for just day-to-day news program content. In the manning chart, most news media organizations have the executive producer reporting to the assistant news director, who may double as the executive producer. In the organizational chart I detailed, the executive producer would report directly to the VP/News. Again the news director sets the policy and is responsible for the overall department or division news direction, but the executive producer is the one who sets the tone and structure for news programming, with line producers writers, editors, reporters, photographers, editorial assistants, and other news editorial personnel reporting daily to him or her.

Thanks for your question.

Fred