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Learning Community Members,

Please feel free to comment on this Wk9 multimedia update. All of my multimedia presentations and/or updates are on this page for member/instructor convenience and navigation.

Fred

Fred How do you avoid performance gaps in the news world? Val

Hi Val,

In broadcast journalism, a performance gap is rather simple to ascertain, not only by the organization's opinion leaders, but by viewers and critics who routinely seek reasons to criticize a media organization or buttress their points of view. For example, if a television news crew only included one ideological point of view in the form of an interview, regardless of the difficulties in incorporating comments from another side, the television newsroom's switchboard or e-mail folders would immediately be overwhelmed with responses seeking an explanation for the one-sided report. And rightly so. There would be a real or perceived performance gap in the carrying out of journalistic duties and responsibilities, a serious misstep that could be construed as favoritism, sloppiness -- or worse. This misstep would have to be addressed and/or corrected during the news program, or at the latest, by the next scheduled station or network news program. Given the continuous nature of news programming in today's high-tech media culture, the assuaging of concerns by the electronic media organization would take place within current news programming as soon as the updated material becomes vetted and made available.

The long and short of all of this is that news organizations are duty-bound to carry out their journalistic responsibilities by subscribing to exceedingly high ethical standards. While there are performance gaps in the objective and dispassionate approach to journalism, these gaps are not supposed to be calculated or contrived, so as to deceive, mislead, or injure in the carrying out of journalistic responsibilities. Accordingly, whenever gaps occur, they are supposed to be addressed promptly and professionally, regardless of how or why they occurred.

Thanks, Val, for an excellent question.

Fred 5/7/11

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