Wk7+Multimedia+Storyboard+Update

[|WaldenU 8841 Wk7 Discussion.docx]

I agree with you the observability and trialability attributes will increase the innovation adoption. However in journalism and communication there was never a lack of innovative ideas to stop progress in these fields.

Val 4/22/2011

Val,

This page should have been superceded by my multimedia update, but your comments are always welcomed on Community 2 inclusions. As I indicated on the Davis Wk7 Page, trialability is not an advised option for news programming because of the experimentation aspect of the attribute. It does not mean news programs are sancrosanct; in fact, just the opposite. But given the spontaneity of news, as well as its unpredictability, trialability would be more apt for entertainment programming because of the heavy trial and error approach to attract viewers, to say nothing about slick and often heavy-handed approaches to get eyeballs to tune in.

Fred

Fred, That's a good point the attribute has to fit the context or organization otherwise it wouldn't work. So not all of the attributes could be applied to communication or news programming but maybe applied in the entertainment business. Val