Week+7-12+Val+Mitchell-Stevens

This is the work for Week 8 Assignment. As always your comments are welcomed.

Week 8 is located at the bottom of this page. Val Val, Will the number of free apps available also serve as a method of persuasion for adoption? Jason Jason, You are right! I forgot about the free applications. I am going to add a "benefits" slide to capture that thought. Thank You! Val Hi Val, Based on your adoption update, could you forsee any learning situation in which the students might become the innovators and the teachers end up as the early adopters? Fred Fred Absolutely! One specific situation is the use of the other education applications that Jason mentioned above. Students can request to use any application and get the buy in from teachers who now become early adopters since they do not have to pay for them. Great question because it caused me to think about the adoption cycle! Val

Week 8 - Critical Mass and Change Agents (4/27/2011) - Val Mitchell-Stevens There is a demo on this presentation but wikispaces will not run it, you have to download it to your PC. As always your comments are welcome! Val



Hi Val,

I viewed your impressive PPT. presentation, and I have a couple of questions that will help me get a tighter grip on the diffusion process, along with the innovation principals involved in the process. According to your updated S-Curve, the iPad reaches critical mass in mid-2010 and the iPad 2 reaches critical mass a short time later, just before 2011 begins. Naturally, innovations overlap. But my question is, what accounts for the self-sustaining aspects of iPad 2 so quickly on the heels of the initial iPad rollout? Also, do the director and board of directors share equaly billing as change agents under your scenario? If not, who is the go-to change agent among the two?

Very nice effort regarding your presentation!

Fred Fred The early adoption happens because of the way the iPad is marketed. If you recall the microscope has been on Apple for sometime now. The way Apple markets is to initially announce a product/features, define the general availability timeframe and reinforce customers expectation of the availability date. The lines were very long on March 14, 2011 when the iPad 2 became available. Rain check orders were taken and there is still 4-6 weeks shipping date. There is a rumor that iPad 3 will hit the market before the end of 2011. In my organization the Director is on the Board of Directors so there is a power balance going on. They both become Change Agents and make the innovation policy. It is a small non-profit organization. I hope that answers your questions. Thank you! Val

Val,

You did, indeed, answer my questions regarding the adoption process. Incidentally, as I understand it, product/innovation rumors apparently cut both ways. If it's hype, which seems to run hand-in-hand with such successful innovations as iPads, the anticipation creates, ostensibly, artificial adoption numbers and users. I have no scientific data to support my claim -- though it would be a good research undertaking -- but as a professional media user of all innovation descriptions, I've learned to get a handle on the so-called innovations game. As an opinIon leader and a change agent (ABC Radio Director of News/WJRT-TV Director of Public Affairs and Documentaries/Assistant Director of News, WJXT Television, and Broadcast Media Consultant) over the years in print and broadcasting, I can't recall all the rumors I have had to address about product from queries of opinion leaders. My focus is on both reality and trends, and as a current consiltant for a large Standard and Poor's media subsidiary, I would be disengenuous if I said rummors don't have any effect on innovations. But enough about inside baseball.

Thanks for your explanation, and allow me once again to compliment you on your graphic presentations.

All the best,

Fred 4/29/11

Fred, Thank you!

All, Please see the Rubic for the final presentation it is very important for all to review the contents. Val

Val,

Please forgive me I have overlooked this point, and you certainly may have covered it as we migrated from one learning community to another in class. But how are addressing your marketing and socialization for your innovation? Also, what are your expectations for the pilot?

Thanks, Val.

Fred 5/7/11